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The News Landscape in 2025: What’s Real, What’s Not, and Why It Matters..

Inside the chaotic, AI-fuelled, and trust-deficient world of journalism in 2025 — and what it means for the rest of us.
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If You're Not Seen, You're Not Safe
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Marketing is the Story. Sales is the Signal.
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You Are Who You Engage With
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Why More Leaders Are Embracing the Soft Era And Why We Need To
Not long ago, I shared my thoughts on LinkedIn about how more leaders today are embracing what I call the “soft era.” An era where soft skills like…
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When AI Stops Asking and Starts Acting..
Forget focus groups and customer personas. The most powerful gatekeepers in marketing today are autonomous agents making micro-decisions at scale. Are…
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Psychological Safety Isn’t About Being Nice — It’s About Being Real
Why high-performing teams thrive on challenge, clarity, and constructive conflict- not comfort
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The Generations We Forget
When Marketing Moves Too Fast, Who Gets Left Behind?
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