A few years ago, growth marketing was simple.
You built your funnel, tracked your metrics, and if your content was good enough, people came.
But today, the landscape feels… different.
Everywhere you look — AI is rewriting the rules.
From automating copy to predicting churn, from generating visuals to managing ad campaigns — AI has made marketing faster, sharper, and arguably, colder.
And yet, in this pursuit of efficiency, many of us are starting to ask the same question:
What happens to the human touch?
Because growth has never been just about scale — it’s always been about connection. About why people care, why they click, why they stay.
That’s why in my latest podcast episode — Growth in the Age of Intelligence — I explore how marketers across Asia are adapting to this new world.
We talk about:
The evolution of growth marketing and what it really means in 2025
How AI is changing creativity and campaign design
The balance between automation and authenticity
Why data culture in Asia still has unique local nuances
And the one thing AI still can’t replicate: human empathy
I’ve always believed Asia’s greatest advantage isn’t just its scale — it’s its diversity.
The way we blend tradition with innovation, storytelling with science.
AI might change how we market, but it can never change why we do.
If you’re a marketer, creator, or founder navigating this new landscape — this episode might just give you a new lens to see growth through.
🎧 Listen to the full episode here or on youtube :
🗞️ Or read the extended thoughts on Substack below.
Because in the age of intelligence, our greatest advantage will always be how human we remain.
Signing of for 84 Musing,
